Pivot had been using the same illustrations for the last six years. We weren't working closely with the illustrator we had previously contracted due to budgeting and time constraints, so we were reusing pieces frequently. Internally we questioned if this was the direction we should continue to utilize.
Pivot Flex
There came a time when Pivot was ready to launch a second product. The company's original mission was to help people who smoke learn, reduce, and quit smoking. As a company well versed in behavior change, the second product was to focus on mental wellbeing.
The design team discussed as to whether our current illustrations fit this new product or if it was a good opportunity to create a new style to differentiate the products.
The design team discussed as to whether our current illustrations fit this new product or if it was a good opportunity to create a new style to differentiate the products.
We were inspired by dreamy illustrations by Radostina Georgieva (seen above).
We agreed that these illustrations for Pivot Flex should have a lightness about them. We also liked the hand-drawn linework we saw in this style. With these examples in mind, I got to sketching.
Below is the illustration library I created for Pivot Flex.
We only used these illustrations for a short period of time before deciding to unify our illustration styles across products. To decide what would work best for our products, design partnered with marketing to run A/B tests to determine future copy and illustrations.