I worked with the founder, Siobhan, who asked me to create a logo. We chatted about what makes her company unique, her own background, and the history of sustainable grazing practices.
From there I began with the mood board above.
Above are the sketches I began working with. I knew I wanted to play with a spiral motif. A spiral is present in Maori artwork and is a common spiritual motif across cultures. It is also said to be a reflection on the natural world representing growth and change.
We explored four logo options and ultimately landed on the designs above. We both felt this captured the work of Next Level Grazing in a fun and unexpected way.