My sister Marielle reached out to me her senior year of college in need of branding.
As a photojournalist student, she wanted an identity to translate into assets such as business cards, stickers, and to be used on her resume and web portfolio. We chatted over the phone and I put together this mood board to help set our direction.
Marielle has a special interest in environmental stories, so I looked at branding by Patagonia, National Park Services, and Parks Projects. I also had her take a picture of her bulletin board and tattoo.
I looked into typography next.
I wanted the type to have a nostalgic and retro feel to it. I also knew I wanted to use a serif typeface that feels editorial.
I picked out Baskerville and Clarendon Wide and we decided to go with Clarendon. We both agreed it had a playfulness we both felt was appropriate.
I picked out Baskerville and Clarendon Wide and we decided to go with Clarendon. We both agreed it had a playfulness we both felt was appropriate.
In the color exploration, I took inspiration from Marielle's own bulletin board.
I also looked at her photos and noticed many blues, greens and especially warm red-orange tones in her work. I did a bit of adjusting before coming up with a palette that felt balanced.
Since Marielle would be going on networking trips organized by the photo department, we decided it would be a good idea to make her a mark that could be made into a sticker. This was a fun give away item she could hand out along with her business card.
