Lookbook by Sephora

This project was inspired by a pitch at my 2018 summer internship at Sapient Razorfish. I was given permission to expand on the pitch once I left the agency and come up with my own design solution as a portfolio project. * Here I've created a retail experience for Sephora stores. The experience is primarily used to draw in younger shoppers to spark store loyalty. It gives shoppers an in store point of inspiration, similar to flipping through pages of a magazine. * This design is not affiliated with Sephora

These kiosks include a touch screen interface over a series of drawers and a mirror that wraps around the kiosk. As a shopper goes through the touchscreen experience they can pick through a series of pictures curated from Sephora's Instagram. Images are sorted into three categories, by product, look, and skin tone.

If a shopper chooses an image, they will see three to six products used to make up that look. A drawer that corresponds to the look in the picture will also glow. A "Reveal Look" button in the bottom corner opens the glowing drawer. In the drawers are the products listed on the interface. This helps shoppers find products that are typically on different sides of the store and move them to a single location. This way, not only are people getting in-store inspiration, but the products to achieve a look they admire is at their fingertips.

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