I named this project .BETH after the first woman to graduate from medical school in the United States. Elizabeth Blackwell was inspired to pursue medicine after the death of a friend who said her ordeal would have been better had she had a female physician. Blackwell went on to become a leading public health activist in the early 1850s.
The Mission
.BETH is a non-profit working to educate and provide those who menstruate with the resources to take care of their bodies. We believe in empowerment for all no matter the age, lifestyle, or background.
I wanted the brand identity to feel playful, yet mature.
While creating the branding I wanted to avoid using flower iconography used by other period product brands. However, I kept thinking of roses. I liked the idea of rounded soft petals contrasted with sharp thorns. The logo mark is a custom type balancing those sharp and rounded corners. I felt like it reflected the softness associated with femininity and with this idea of a force to be reckoned with.
I also created a fairly broad color pallet. I wanted this brand to be colorful, modern, and energetic. This brand is about taking action.
I also created a fairly broad color pallet. I wanted this brand to be colorful, modern, and energetic. This brand is about taking action.
.BETH curates menstrual products and sends them to your doorstep as a subscription model. A box shipped to you means a box shipped to someone else. Tampons, pads, and liners are currently the least donated items to homeless shelters. By receiving a box, another person receives their own box of hygiene products at a shelter.
Above are the mailing boxes that you would receive with an online purchase. You can choose through different preset options or completely customize monthly orders to meet different needs. Contents include products such as pads, tampons, liners, period proof underwear, menstrual cups, wipes, zines, "thank you" postcards, and stickers. Whether you've had experience getting your period or you're just starting adolescence, there's a box to match.
For those beginning adolescence there's a zine series that included in first time or beginner boxes. The idea is to get people comfortable talking about menstruation so they can ask important questions. These aren't meant to avoid conversations, but rather start them. Articles can be found in the zines, but are also archived digitally on the website's blog.
