Below is the brand book created to showcase the reimagined brand for Capital Roots.
Capital Roots
Capital Roots is a non-profit in Albany, New York that serves the Capital District. They promote healthy living and access to produce. I have reimagined their brand with a new look; making a brand that is approachable and fresh. Since this organization works with low income, elderly, disabled, and children, I wanted to make sure the design looked nice without looking expensive.